Insights, trends, and strategies to engage the next generation of students
Discover how Gen Z’s attitudes towards university and Student Union events are evolving, and what it means for student engagement in 2025.
This guide dives into the latest research on social habits, preferences, and expectations of the next generation of students, offering actionable insights and strategies for creating events that resonate. From understanding shifting motivations to designing experiences that capture attention, learn how to connect with Gen Z audiences and keep your events relevant and impactful.
